Demographic Score represents how well an accounts audience matches your target demographic compared to other accounts in the Influential Database.
Each criterion that is input on the AUDIENCE tab of the search tool will make up the components of the Demographic Score. Each of these components is scored individually, and then the account is given an overall Demographic Score.
To see the individual scores, simply click on the Demographic Score. A pop up will display the distribution for the overall score and the grade, value, and weight of each individual component.
More information on Influential’s scoring methodology can be found HERE.