What is Audience Authenticity?

Audience Authenticity & Estimated Fake Followers are how Influential measures audience quality.

The two key metrics can be used to assess whether a creator's audience is genuinely authentic.

• The Audience Authenticity Score compares the creator's audience quality against others in our network, giving us a relative sense of how authentic their following is overall.
• The Estimated Fake Followers percentage provides a raw estimate of how many of their followers may be fake or bots, based on known patterns of inauthentic activity.

Together, these scores help us confidently evaluate if a creator's audience is real, engaged, and aligned with campaign goals.

See Scoring Methodology for more details!