How do I use Social Tracker as a social listening tool?

To use Social Tracker as a social listening tool: 

• Create a tracker to include keywords you want insights on to better understand who’s talking about specific topics/brands/etc. across social.
• In this example, any mentions of voting or election will be pulled into the feed, providing a better understanding of the specific conversations in your network.

Keep in mind that Social Tracker will only pull in content from accounts that are in My Profiles.