Audience

The Audience tab presents visualizations and data regarding the people who follow the account.

Followers Over Time provides a visual representation of the accounts recent follower growth or change. 

Follower data is available proactively, meaning if an account was recently added to the system, we will only have follower data from the date it was added onward.

Audience Authenticity & Estimated Fake Followers are how Influential measures audience quality. These two key metrics can be used to assess whether a creator's audience is genuinely authentic.

• The Audience Authenticity Score compares the creator's audience quality against others in our network, giving us a relative sense of how authentic their following is overall.
• The Estimated Fake Followers percentage provides a raw estimate of how many of their followers may be fake or bots, based on known patterns of inauthentic activity.

Together, these scores help us confidently evaluate if a creator's audience is real, engaged, and aligned with campaign goals. See Scoring Methodology for more details!

Audience Demographics

The remaining graphs on the Audience tab represent the accounts audience demographics.

Each widget shows what percent of an accounts audience falls into any particular audience demographic, such as gender, age, family status, etc.