Influential Radius pulls in Views directly from the social networks, so the networks themselves define the measurement of a View:
- Instagram:
- Views measure the number of times a reel started to play or replay and the number of times a non-reel appeared on a person's screen.
- Total number of times the IG Media has been seen / The number of times content was played or displayed
- TikTok:
- Views measure the total number of times a TikTok video has been viewed
- Counted as soon as a video starts playing, even if the viewer only watches for a fraction of a second
- YouTube:
- For Shorts, Views are counted each time a user starts to play or replay a Shorts, no matter for how long.
- For Long Form, a view represents the human viewer's intended and successful attempt to watch the video. Intent is verified either through a click-to-watch action (e.g., clicking a thumbnail, URL, play button, refreshing the Watch Page etc.), or in cases lacking an explicit click, by streaming for a minimum watchtime (same as above). The minimum watchtime varies so once again, it is past the initial second.