Watson is engineered to identify key personality traits within written expression: in our case, within social media posts.
The Big Five, which is the most widely used personality characteristic model for generally describing how a person engages with the world, includes five primary dimensions: Agreeableness, Conscientiousness, Extraversion, Emotional Range, and Openness.
Needs describe which aspects of a product with resonate with a person. This includes twelve characteristic needs: Excitement, Harmony, Curiosity, Ideal, Closeness, Self-expression, Liberty, Love, Practicality, Stability, Challenge, and Structure.
Values describe motivating factors that influence a persons decision making. This includes five values: Self-transcendence, Conservation, Hedonism, Self-enhancement and Openness to change.
Influential has used these traits to match thousands of Influencers with the perfect brands authentic to their voice.
Watson Personality Insights are available for accounts posting in English, Spanish, Japanese, and Arabic.