Using Influential's Search tool, you can search for accounts based on three overarching types of parameters:

• Profile - Traits of the account or influencer themselves
• Audience - Demographics or affinities of the account audience
• Content - Types of media and text that this account posts

Profile

• Min/Max Followers - Returns results that fall within a follower count range
• Language - Returns results that MOSTLY post in at least one selected language
• Personality Traits - Returns results that index above average in at least one selected trait

Audience

All results will have an above average audience for ALL input parameters

• Gender 
• Min/Max Age
• Ethnicity
• Location
• Family
• Religion
• Income
• Occupations
• Affinities

Content

All results will have at least one piece of content that matches ALL input parameters 

• Social Accounts - search for post(s) from specific social account(s) only
• Profiles - search for post(s) from specific Profiles, across all of their social account(s)
• Keywords - search for post(s) containing a specific term, @mention, or #hashtag
  • Use comma(s) to separate multiple terms and click on the arrow to the right of the input to select whether you would like to search for post(s) containing ANY of the terms listed or ALL of the terms listed
• Excludes - search for post(s) excluding a term, @mention or #hashtag
• Image Tags -  search for post(s) matching an AI Image Analysis tag
• Posted On - search for post(s) that went live on or between certain dates
• Minimum Post Engagement Rate - search for post(s) above a certain engagement rate threshold
• Show Only Sponsored Content - search for post(s) that contain an FTC compliant sponsorship disclosure
• Content Must Contain Media - search for post(s) that contain some sort of media

Results

Results will be displayed on the right hand side. Click on the in the upper right hand corner to adjust your result view:

• Social Accounts - results are displayed as accounts with data/scoring
• Content - results are displayed as individual pieces of content matching all parameters
• List - results are displayed in the list view
• Grid - results are displayed in a grid view

When using the Social Accounts / List views, two configurable columns allow you to view whatever data points are most important for your search, from the options below: 

• Engagement Score
• Engagement Rate
• Audience Quality Score
• Demographic Score

More information on our scoring methodology can be found HERE.