How do I monitor follower activity? (follower growth, decline in followers)

To navigate to the Social Tracker, click NEW ALERT from My Profiles or select the Social Tracker tab on your navigation bar to the left hand side.

On the Social Tracker page, click “Create New Alert” in the top right-hand corner of the page, and then select “Follower Alert.”

Indicate whether the Alert is being set to identify an increase or a decrease in followers, and then set a minimum follower count and a threshold (percent of follower change you'd like to track) for your alert.

Click CREATE ALERT to complete setup, and watch your feed for results to be pulled in.