To access audience demographics for an Influencer, first go to the tab by selecting it from the left-hand side navigation.
Locate the Influencer you would like to view audience demographics for in the list. You can use the search bar at the top of the list to search for an Influencer by name.
Click on the ellipsis next to their name to open a dropdown menu. Click "View Insights."
"Influencer Insights" is where you can review engagement data, recent media, image analysis, brands mentioned/worked with, and personality insights.
"Audience" is where you'll access follower growth and audience demographics.
"Content Search" allows you to search an Influencer's content for specific keywords, dates, image tags and more.
Clicking on the Influencer's social account handle will open a dropdown menu allowing you to toggle between an Influencer's different social accounts.
The Insights for the different platforms will be accompanied by appropriate platform benchmarks and metrics.