To access audience demographics for a profile, go to the Social Profiles tab by selecting it from the left-hand side navigation.
Locate the profile you would like to view audience demographics for in the list. You can use the search bar at the top of the list to search for an Influencer by name.
Click on the ellipsis next to their name to open a dropdown menu. Click "View Insights."
Navigate data for different social platforms by clicking the radio buttons just below the header.
"Account Insights" is where you can review engagement data, recent media, image analysis, brands mentioned/worked with, and personality insights.
"Audience" is where you'll access follower growth and audience demographics.
"Content Search" allows you to search a profile's content for specific keywords, dates, image tags and more.
The Insights for the different platforms will be accompanied by appropriate platform benchmarks and metrics.